Saturday, August 18, 2007

GUEST POST - The Reality of Running a Second Life Business by Josephina Bonetto

Club Josephina opened for business on Saturday 21 July 2007 at 11am SLT. Now that I am nearing the end of my first month of trading, I am writing this blog entry to provide an insight into my experience so far.

One choice I made in starting my own business was to buy mainland with no covenant. The negative side to this is there is less prim space. I purchased my first 512 sq.m parcel of land in Gula from my sign up bonus, weekly stipends, and camping proceeds for $L5, 500. I now own 2,048 sq.m in Gula, 512 sq.m in Zoshchenko and 2,048 sq.m in Salliohsis.

On average, since I opened, Club Josephina has hosted three events a week with mixed results but the club is open 24/7. Non cash prizes given away at events have included a Skybox and a Sexgen Bed.

Club Josephina Statistics:

  • Group Membership 234.
  • Club Managers = 2.
  • Fired employees = 3.
  • Dance Machines = 2.
  • Total Votes Received To Date = 49.
  • Total Unique Visitors To Date = 902.
  • Total Unique Visitors On Opening Night = 53.
  • Total Banned Residents (Griefers) = 5.
  • Total Vending Spaces (Mini Mall) = 7.
  • Largest Tip = $L500.
  • Largest Donation = $L500.
  • Total Cost of Lost/Missing/Damages Items To Date = $L5, 600.
  • Total Relevant SIM Crashes = 3.

How Club Josephina Generates Income:

  • 20% of all tips.
  • Donations.
  • Sales of my own clothing and artwork.
  • Rental of vending spaces in the Mini Mall on the Upper Floor for $L100 per week for 20 prims.
Examples of Club Josephina Costs:
  • Land Tier Fee for Club and Garden alone is $15USD per month.
  • The original nightclub purchase cost $L2, 500, the rebuild cost nothing.
  • Modifiable and copiable tip jars cost $L1, 000 to purchase.
  • Modifiable and copiable dance poles cost $L3, 000 to purchase (they can be configured for camping).
  • My now redundant Sploder cost $L399 to purchase.
  • Advertising for the Club is currently $L50 per week. On off Search entry fee of $L30.
  • Group set up costs a one time fee of $L100.
  • Three contests per week with $L100 cash prize = $L300.

Have I made any money? Income for period 21/07/07 – 16/08/07:

  • Tips/Gifts/Donations/Sales for Club Josephina = $L4, 234.
  • Camping Income = $L4, 023.

Club Josephina Contact Details:


Related Groups:

  • Josephina Bonetto Holdings
  • Postcard From Utopia

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